Brackish After Purchase Email

The pleasure is ours, {customer name}. You may be thinking, "wow, I just purchased a handcrafted feather accessory... this is so exciting!" But, let us remind you - we're feeling pretty good too. We just added another incredible project to our day. We now get to carefully select beautiful feathers, create your design, and pass around your piece to our friends to make sure it looks just right - all while listening to "Let's Go Crazy" by Prince. We may even open up the doors in the studio to feel that Charleston breeze. As artisans, we are perfectionists. We will have fun getting every detail right. (Fun fact: did you know nearly 8 sets of hands work on and inspect your pieces before they leave our door?) We'd love to tell you more, but we have magic to make. Don't worry, as soon as we complete your masterpiece, we'll send you tracking information so you can track your package. If you have any questions or concerns, please reach out to us at info@brackishbowties.com.

Work Wonnies Website Copy

Professional: Business on the top. The button-down part of your Wonnie is fit for a Zoom call with your boss and colleagues.

Convenient: Between cutting downtime off your commute and combining your ideal pieces into a ready-to-wear Wonnie, you’ll be ready to work faster than ever.

Comfortable: Party on the bottom. Literally. The cozy joggers on your Wonnie will have you forgetting you’re in the middle of a workday.

Plus, A Butt Flap!: Need we say more? Seamlessly switch from doing your business… to doing your business.

It says “I’m formal”

The crisp button-down top to your Work Wonnie is nothing short of stylish and professional. We like to call this your “Zoom Half,” which will always look polished and ready for work.

But... “I’m here to party”

You’re working from home. Why shouldn’t you be comfortable? The jogger bottoms of your Work Wonnie are always easy like a Sunday morning, even on a Monday.

Who says you can’t do both?

Yes, we have been described as “the mullet of your wardrobe”. We believe you shouldn’t have to choose between getting sh!t done and doing it comfortably. 2020 has taught us a lot of things, number one being that you can further your career in a dope onesie.

Brackish Social Media Copy + Campaign Concept

Work Wonnies “About”

With the March 2020 shift to working online for a large majority of the corporate world, came a new work culture defined by coffee from our kitchens instead of the office breakroom, athleisure becoming our finest workwear, and Zoom meetings from our couches.

Suddenly, we were trying to maintain professionalism while shushing our dogs barking at the UPS man, and deterring our kids from trying to get a word in on the companywide call.

Two friends discussed that they were thankful they could still work during such a crazy time, and despite the quirks of suddenly working from home, they might actually be more productive than ever. Was that even possible? They were rolling out of bed to make their first meetings of the day and ending some days with a Happy Hour email sesh.

The only thing that was holding them back from the ultimate comfy WFH experience was that they still needed to look “work appropriate” for video calls. What a bummer! Everything was almost perfect.

That’s when they realized they really only needed to be professional from the top half up. They weren’t actually going anywhere, so why get dressed all the way? The bottom half of their look became fair game.

But why worry about picking out separates when you could get dressed in one fell swoop? The friends are problem solvers. Doers. Dreamers. Grown men and wearers of onesies. They thought, “why not make this a whole look?”

Thus, the idea for the Work Wonnie was born. A perfect marriage of work-appropriate and Comfortable as Hell™ (okay, we don’t have that trademarked, but we should really talk to someone about that), the Work Wonnie is everything the two friends wanted for their working-from-home experience, complete with a butt flap for… streamlining operations.